We offer a variety of traditional and customized sensory testing on both food and non-food products. For further information
- Descriptive Analysis
- Affective Consumer Testing
- Discrimination Testing
- Focus Groups (recruitment and moderation, if needed)
- Physical Testing (i.e. texture analysis, rheology, color, size)
- Online Survey administration (local, regional, or national)
- In Home Use Testing
Our services come in different pricing tiers, based on consumer recruitment and complexity of data analysis.
Tier 1 consumer testing involves using consumers who are in typically associated with the University or it’s employees. These consumers are not simply students, but people with a wide variety of backgrounds that are not greatly inconvenienced by completing a consumer test. This option works great to stretch your dollar further and when your product is widely used by a variety of different consumers.
Tier 2 consumer testing uses a mixture of University-associated consumers with those from the Knoxville metropolitan area. This option is good for restriction your consumers by general demographic categories or your product is unique and users may more difficult to find.
Tier 3 consumer testing uses specifically targeted consumers of a narrow demographic makeup to mimic the target-market of a your product(s). These consumers are recruited from Eastern Tennessee and in some cases other locations across the United States. This option is recommended for products with a very specific user profile. This tier is also recommended for those looking to better understand a product space and require more advanced multivariate statistics to uncover product insights.